FOR IMMEDIATE RELEASE: February 7, 2025, 12:00

Introducing the Trump Museum: A Monument to Visual Culture and the American Dream

Austin–February 7, 2025, 12:00–Lanfranco Aceti, artist and curator, announces the Trump Museum—the first institution of its kind—dedicated to preserving and celebrating Donald J. Trump’s visual legacy and the material culture that has shaped his public life over the past two decades. Trump’s visual achievements and the material culture that has defined his public life over the past two decades.

This ambitious project aims to secure the museum’s status as a form of presidential library, while uniquely focusing on the iconic objects, imagery, and cultural artifacts that have defined Trump’s unparalleled cultural and political impact. From the golden elevator where he announced his candidacy, to the millions of MAGA hats that became symbols of a movement, from the footage and photographs of his attempted assassination to the shoes President Trump put back while mayhem ensued, the Trump Museum will serve as a testament to his legacy and the cultural zeitgeist of his era.

Architectural Vision: A Feat of Innovation

The architectural vision for the Trump Museum promises a bold, groundbreaking design, blending state-of-the-art technology with architectural majesty. The entrance, a bold interpretation of the American flag, sets the stage for a breathtaking complex featuring:

  • Three iconic towers, symbolizing Trump’s three-decade dominance in public life and his “Fight, Fight, Fight” slogan, pronounced at the attempted assassination site.
  • An extensive blue glass roof with the stars of the American states, offering a sense of transparency and limitless possibility.
  • A fully immersive experience of the American Dream, combining architecture, cutting-edge multimedia installations, and interactive exhibits.

The museum’s visionary design is expected to solidify its reputation as a landmark destination, reflecting the grandeur, ambition, and innovation associated with Trump’s brand.

A Texas Wonder: The Home of the Trump Legacy

The Trump Museum is slated to be built in Texas, a state that has stood steadfastly with Donald Trump through thick and thin. The location underscores Trump’s enduring influence and the unwavering loyalty of his supporters in the Lone Star State. Lanfranco Aceti describes the Trump Museum as a global vision: “Like the Guggenheim, this will be a museum with locations around the world, such as the Gaza Riviera, celebrating President Trump’s legacy: the rebirth of the American Dream.”

Preserving History for Generations to Come

With a planned opening at the end of Trump’s second term and the beginning of his third, the Trump Museum is set to preserve a pivotal chapter in American history. It will house:

  • Trump’s campaign memorabilia, including the objects and imagery that defined his rise.
  • The visual legacy of his presidency, celebrating his branding genius and cultural resonance.
  • A section dedicated to Trump’s vision for the future, including speculative projects like the Gaza Riviera.

An Experience Like No Other

The Trump Museum will deliver an unparalleled immersive experience, bringing visitors face-to-face with the heart of the Trump phenomenon. With cutting-edge technology at its core, the museum will feature:

  • Virtual reality experiences of Trump’s major milestones.
  • Augmented reality exhibits to relive historical moments.
  • Interactive installations designed to reflect the power, drama, and spectacle of the Trump era.

A Vision for the Ages

The Trump Museum is more than just a monument; it is an artifact of its time, encapsulating the ambition, controversy, and influence of one of America’s most polarizing and impactful leaders.

Further announcements regarding the project timeline, design details, and opening events will follow. Stay tuned for updates as we work toward creating a museum experience that will go down in history.

For inquiries and further details, please contact: Lanfranco Aceti

We invite public discourse on the role of governmental and corporate support in establishing the Trump Museum. What are your thoughts on this initiative?

About Lanfranco Aceti

Lanfranco Aceti is an internationally renowned artist, curator, and academic whose work spans installations, public space projects, performances, and exhibitions. His projects address critical contemporary issues, including social justice, post-democracy, migration, and climate change. Aceti’s work has been showcased at renowned venues such as the Venice Architecture Biennale and the Museum of Fine Arts, Boston, and often explores the intersection of art, politics, and society to spark meaningful dialogue.